Save the Coupon with Raleigh Cigarettes balbo The poster was published by

The poster was published by the "Dirección General del Turismo" (General Directorate of Tourism)

Congressional resolution as a "vital American cultural ambassador to the world"

please note signs of handling that have been improved with linen backing

They took heavy influence from the Beach Boys and the Ramones

Artist: Yann Le Mouel

Save the Coupon with Raleigh Cigarettes balbo The poster was published by"Playing cards free Save the coupon with Raleigh cigarettes now 15 Redeemable in high grade initialled playing cards" A popular marketing gimmick used by the Brown & Williamson Tobacco Corporation to encourage brand loyalty during and after the Great Depression. Raleigh was the first major cigarette brand to introduce a continuous coupon program in 1932. This "coupon treatment" was highly successful, causing sales to increase nearly every year.